An origin story… began with a simple idea: create a fish and chip shop — but a proper one.

The kind where the fish flakes at first touch, the batter is crisp, golden, and unapologetically delicious. Where mushy peas are homemade, gravy is proper, chips are wicked, and the whole experience feels like the fish supper you always wished existed. And then came the batter…

A recipe crafted through exhaustive effort and more than a few late-night test batches — a batter so good it refused to stay in its lane. It rose beyond fish and chips, transcending into the mighty waffle and the luxurious pancake. Time after time — sweet or savoury — it proved it could define exactly what a waffle ought to be.

Then came Waffle On: a menu as creative as it is indulgent. With cheese. With cream. With eggs. With chocolate. With sauces and sprinkles and a confidence that only a great batter can carry.

Next, the Smoothie Does It mission — a journey across continents in ten cups.
Ten smoothies, curated with purpose, each one a small passport stamp of flavour.

Followed by Espresso Yourself: exceptional espresso, a unique blend, and the luxurious magic it brings to lattes, mochas, and cappuccinos. All poured alongside a drinks list built for everyone — house cocktails, craft beers, and wonderful soft drinks that don’t feel like an afterthought.

And finally, the focus narrowed — lovingly — onto halloumi…
The creamy one. The beautiful one. The unapologetically un-meltable one. Here, halloumi is everywhere: perched atop a waffle, threaded onto skewers, cut into golden fries
A signature and a celebration.

An ode to Ruby herself — a real person, whose love for halloumi knows no bounds.